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CategoryFitness & Outdoor
The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism
$12.99
$19.99
-35%
3 out of 5
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Our take
This book is a deep dive into how advertising co-opted counterculture to sell products, making it a great pick for students or marketing professionals. At $13, it is a fair price for a thoughtful look at business history, though it is definitely not a fitness or outdoor guide.
Pros
- Insightful analysis of modern consumer culture
- Significant discount off the original price
- Academic perspective on business and advertising
Cons
- Misclassified in the fitness and outdoor category
- No practical application for physical training
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