Black Friday deals
under $100

01 What to expect at this price

This is the range where Black Friday genuinely moves prices. Small appliances, last-generation electronics and anything being cleared before a new model see real cuts here.

Everything is filtered on a discount against the seller's stated list price, and the notes name the catch rather than pretending there is not one.

02 What to check before you buy

• Check the price historyA discount is measured against a list price the seller sets. CamelCamelCamel or Keepa will show what the item actually sold for over recent months.
• Check the model yearThe deepest genuine cuts land on last year's model when a new one is about to ship. That is often exactly what you want.
• Sort reviews by most recentA high average built years ago says nothing about the unit shipping today, especially where sellers swap suppliers.
• Scan for a clippable couponA checkbox near the price that takes a further amount off at checkout. It stacks with the shown discount and is the most commonly missed saving on Amazon.

03How Black Friday pricing actually works

The single most useful thing to know is that a large share of Black Friday discounts are measured against a list price the seller sets, not against what the item normally sells for. That is why a 60% banner in November can be a worse deal than a quiet 20% cut in March.

Prices also start moving weeks before the day itself. Amazon runs early deals through most of November, and the genuinely deep cuts on popular items often land in that window rather than on Friday. Waiting for the date is not a strategy.

Some categories move properly and some barely move at all. Last year's flagship electronics, large appliances and anything the manufacturer is clearing before a new model tend to see real cuts. Current-generation phones, popular consoles and staple household goods usually do not.

The check that takes ten seconds: paste the product URL into CamelCamelCamel or Keepa and look at the price line over the past year. If November's price sits near the bottom of that line, it is a real deal. If it matches what the item sold for in August, the discount is against a number nobody was paying.

04A sane way to shop the week

Decide what you want before the sales start, not during them. The entire event is built to convert browsing into buying, and a list written in advance is the only real defence against spending more than you planned on things you did not want.

Set price alerts on the specific items rather than watching deal feeds. An alert tells you when your item drops. A feed tells you when anything drops, which is how people end up with three purchases they cannot justify.

Doorbusters and countdown timers are designed to remove thinking time. Genuine stock limits exist, but the timer on a listing usually resets. If a deal is real, it is still real after you have checked the price history.

Cyber Monday is not simply Black Friday again. It skews harder towards online-only categories: software, subscriptions, smaller electronics and accessories. If you missed something on Friday, Monday is worth a look before you assume it is gone.

05When prices actually drop

Amazon's biggest genuine price movements cluster around a handful of events: Prime Day in July, a second Prime event in October, Black Friday through Cyber Monday, and the clearance window in January. Outside those, the deepest cuts tend to land when a manufacturer is clearing stock ahead of a new model.

Day-to-day, prices on popular items can move several times within a week. That is why chasing a specific product is usually less effective than watching a category and buying when something you already wanted happens to fall.

If you are not in a hurry, setting a price alert and waiting beats buying during a promotion. Promotional periods raise attention more than they lower prices.

06 Common questions

Prices are pulled live from Amazon and change often. How we pick deals · More buying guides.