Black Friday
jewelry deals

01 What to expect at this price

Jewelry is one of the most popular Black Friday gift buys, because a necklace or pair of earrings bought now is a Christmas present sorted.

We note the metal and whether a gift box is included on each pick, since that is what decides if it works as a present.

Every pick here has a real discount on Amazon right now, and the list refreshes every six hours until Cyber Monday. We note the catch on each, so you can tell a good deal from a big percentage.

02 What to check before you buy

• Check the price historyCompare with October prices. Inflated list prices are the most common Black Friday trick.
• Check the metalSterling silver or solid gold for sensitive skin.
• Do not wait for FridayAmazon's sale runs for about a week and popular items sell out first.
• Sort reviews by most recentA high average built years ago says nothing about the unit shipping today, especially where sellers swap suppliers.

03Buying jewelry on Black Friday without regretting it

Check the metal first. Sterling silver (925), solid gold and titanium suit sensitive ears; plated brass is cheaper but can tarnish and irritate skin.

Small, classic pieces are the safest gifts: stud earrings, thin hoops, a simple pendant necklace. They suit almost any style and nobody has to guess a size.

For gifts, a box matters. Many Amazon listings include one; if not, a small jewelry box costs a few dollars and makes the gift look far more expensive.

04How to tell a real Black Friday deal from a fake one

A Black Friday discount is only real if the price is lower than what the item actually sold for in October. Many listings raise the list price in early November so the percentage looks bigger. We filter on Amazon's own saving data and still suggest checking the price history before you buy.

Early deals are often as good as the day itself. Amazon now runs its Black Friday sale for about a week before Thanksgiving, and popular sizes and colours sell out first.

This list updates every six hours from now through Cyber Monday (November 30), so prices on this page move as the sale goes on.

05Before you buy: the boring checks that save money

Confirm who is actually selling. 'Ships from and sold by Amazon' or 'Fulfilled by Amazon' from an established seller gives you Amazon's returns process. A third-party seller shipping directly may have their own terms, and recovering money is slower.

Look for a clippable coupon under the price. It is a checkbox that takes a further amount off at checkout, it stacks with the discount already shown, and it is the single most commonly missed saving on the site.

Sort the reviews by most recent rather than reading the top ones. A four-and-a-half star average built three years ago tells you nothing about the unit shipping today, particularly in categories where sellers change suppliers between production runs.

06 Common questions

Prices are pulled live from Amazon and change often. How we pick deals · More buying guides.