Black Friday
shoe deals

01 What to expect at this price

Shoes are one of the most searched Black Friday categories, because winter boots and sneakers both drop in price right as people need them.

We lean toward boots, slippers and sneakers from brands with consistent sizing, and note the fit on each.

Every pick here has a real discount on Amazon right now, and the list refreshes every six hours until Cyber Monday. We note the catch on each, so you can tell a good deal from a big percentage.

02 What to check before you buy

• Check the price historyCompare with October prices. Inflated list prices are the most common Black Friday trick.
• Read the size chartBrands size differently; search recent reviews for the word size.
• Do not wait for FridayAmazon's sale runs for about a week and popular items sell out first.
• Sort reviews by most recentA high average built years ago says nothing about the unit shipping today, especially where sellers swap suppliers.

03Which shoes are worth buying in the Black Friday sale

Winter boots and slippers are the best buys, because they are discounted right as you need them. Waterproof boots with a sealed seam beat water-resistant ones for snow and slush.

For sneakers, last season's colours of a model you already know fit you are the safest buy. A new brand at a big discount is a sizing gamble.

Check the outsole. Rubber soles grip on wet pavement; foam soles are lighter but wear faster if you walk outside every day.

04How to tell a real Black Friday deal from a fake one

A Black Friday discount is only real if the price is lower than what the item actually sold for in October. Many listings raise the list price in early November so the percentage looks bigger. We filter on Amazon's own saving data and still suggest checking the price history before you buy.

Early deals are often as good as the day itself. Amazon now runs its Black Friday sale for about a week before Thanksgiving, and popular sizes and colours sell out first.

This list updates every six hours from now through Cyber Monday (November 30), so prices on this page move as the sale goes on.

05Before you buy: the boring checks that save money

Confirm who is actually selling. 'Ships from and sold by Amazon' or 'Fulfilled by Amazon' from an established seller gives you Amazon's returns process. A third-party seller shipping directly may have their own terms, and recovering money is slower.

Look for a clippable coupon under the price. It is a checkbox that takes a further amount off at checkout, it stacks with the discount already shown, and it is the single most commonly missed saving on the site.

Sort the reviews by most recent rather than reading the top ones. A four-and-a-half star average built three years ago tells you nothing about the unit shipping today, particularly in categories where sellers change suppliers between production runs.

06 Common questions

Prices are pulled live from Amazon and change often. How we pick deals · More buying guides.